Whether you’re hosting a virtual or in-person event, here are four tips to make it a success:
1. Create a fun landing page that clearly conveys exactly what attendees will get out of going to the event.
2. At the event, have a way to collect data on everyone who comes. If your attendees bring a friend, you’ll want to have a way to capture their contact information too!
3. If you want people to invite their network to your event, send something like this in a follow up communication: “We’re having a great response to this event and so many people have asked if they can bring a friend or family member. We have limited availability, but we’re going to allow everyone to invite three people. ”
4. Follow up after the event and drip emails to attendees with educational content related to the event or other relevant tips.