It’s no secret: health insurance costs are crushing business owners, and most don’t even know why.

In this episode of March to a Million, Greg DuPont sits down with Keefe Duterte, co-founder of Smart Health Benefits, to expose the hidden culprits behind rising healthcare costs, specifically, Pharmacy Benefit Managers (PBMs). But this isn’t just an exposé. It’s a strategic roadmap for estate planning attorneys looking to bring real, measurable savings to their business-owner clients and deepen advisory relationships along the way.

Greg and Keefe talk about:

  • How PBMs are quietly inflating drug prices—yes, even generics
  • Why most employers are overpaying by 20%+ for the same coverage
  • A 3-step “Replicate, Reduce, Replace” approach to employer health plans
  • How attorneys can use health plan strategies to deliver more client value
  • And more!

Related: What Most Business Owners Miss About Private Insurance