Articles by Jud Mackrill
- Future of advice
The Firms That Win the Next Decade Won’t Add More Tech—They’ll Delete More Steps
It’s always interesting when small places punch above their weight in forming how you see the world.
- Future of advice
Death vs Reinvention: How Companies Actually Survive Disruption
This is alive. This is over. The hype cycle runs on declarations. Binary. Final. Absolute. And it creates delusion across the entire spectrum.
- Future of advice
Succession Done Right Starts With Respecting What Built the Business
Much of music is about inspiration. And inspiration isn't an equal sport. It usually comes down to one or two people who actually propel things forward
- Future of advice
Data Is Fuel. Automation Is Scale. Most Firms Are Missing One of Them
Every new campaign was a month of integration work. Every pivot was a small army reconfiguring plumbing.
- Future of advice
A Championship Blowout Delivered a Lesson Every Advisor Needs To Hear
It was pretty obvious by halftime, but truly over by the third quarter. South Carolina could not find an answer.
- Future of advice
How Ancient Wisdom Explains Modern Performance
Optimus. Most people think opti- is one root. It isn’t. It comes from two ancient ideas that merged.
- Future of advice
High-Performing Teams Do This One Thing Differently Every Month
We talk about where we are. We look back first. Then we look forward. And then we go forward together.
- Future of advice
Just a Tournament Gimmick… or Glimpse of Your Industry’s Next Shift?
Yesterday, the bracket dropped. If you’re lucky, your team stays relevant for a week. Maybe two. If you’re really blessed, three.
- AI
31 Days of Claude: How a Simple AI Mandate Turned Into a Culture Shift
But I was watching my team—smart, capable people—and was filled with deep curiosity of what they could unlock if they dug deeper.
- Future of advice
The Real Cost of Waiting on AI: Why Leadership’s Caution Is Breaking Advisors, Teams, and Client Trust
AI is moving fast. Firms need to act. The window is closing. You've heard me say it. You've heard a lot of people say it.
- Future of advice
Built Firms Feel Finished. Building Firms Command Premium Valuations.
Big ideas. Competitive ideas. The kind that help you quickly get the gist while aligning a team of builders and problem solvers around a shared direction.
- Future of advice
AI Is Reshaping Wealth Management Faster Than Most Firms Realize
I felt that in my bones. I've been doing the same thing speaking carefully about it at every conference, every call, every dinner. So let me stop.
- Future of advice
The MacGyver Mindset: How Constraints Spark Real Innovation in Advisory Firms
We say it because we recognize the principle: sometimes the best solutions come when you're forced to work with what you've got.
- Future of advice
Adoption Is Easy. Adaptation Changes Outcomes.
It was a great game all the way down to the end—probably one of the best finishes to the college football season anyone could have hoped for.
- Practice
Want to Reach the Next Generation Client? Productize Your Services
Want to Reach the Next Generation Client?
