Articles by Elizabeth Harr
- Research
What Does Financial Services Spend on Marketing?
Dig a little deeper and share some comparative data from the four professional services industries we studied in depth this year
- Practice
Clients See Competitors You Don’t Even Know Exist
Increased competition was one of the challenges they mentioned most often—coming in third, behind AI and an unpredictable marketplace.
- Practice
Most Content Marketing Fails for These Five Fixable Reasons
Below are five reasons well-intentioned content flails and fails.
- AI
The Four Risks of Using AI for Marketing
Midjourney, Firefly, or a similar tool to generate text, images or video, you need to understand a few legal basics that govern your rights as a creator.
- AI
AI Can Draft Words—but It Can’t Think Like You
Writing doesn’t come easily to many professionals. And the sooner you determine if that statement applies to you, the better.
- Practice
How to Create Great Clients
They work collaboratively with you, and they do it enthusiastically. In short, they view you as a true expert in your discipline.
